Over the past two years Our Social Times has hosted social CRM conferences in London, New York and Paris. It's a fast-growing industry with many specialist themes, but the first question the speakers always get asked is: "How does social CRM differ from traditional CRM?"
What’s your municipal organization’s most valuable asset?
The correct answer is information, but you wouldn’t know it by observing the casual, haphazard manner in which information is managed in many county and municipal operations. Information is often the least valued and least understood asset in local government organizations.
Tangible assets such as buildings and equipment are insured and can be replaced with relative ease. If your data vanishes, you may never be able to replace it. A breach of confidential information can never be made right and your organization’s reputation will be tarnished for years to come. Litigation that results from poor information management can cripple your organization, and the cost of discovery alone often forces organizations to settle.
We’re supposed to eat less, work out more and use less salt. These goals rarely materialize into a productive pattern. Our behavior doesn’t change. Even with the incredible amount of information available, we choose not to change.
Artificial neural networks (ANN) have the ability to influence medical diagnoses and change our behavior. Change is more than what you should or shouldn’t do. How you connect data and squeeze out information also impacts our ability to change.